Assessment of hashtag Covid in social media

Abstract

Introduction: The time of Covid pandemic had mandated most of the people to be distanced individually and connected through social medias. The social medias serve as a medium to communicate about covid related issues without any barriers and assures maximum reachability Objectives: The objectives of this study were to evaluate the pattern of posts which is shared via covid-related posts and to assess the characteristics of the posts under hashtags about this worldwide pandemic among three social media platforms, namely, Twitter, Instagram, and Facebook. Methodology: This was a cross-sectional study which analysed# covid posts in Instagram, Facebook, and Twitter. Public posts related to that were searched and assessed separately. Source, popularity, credibility, type, background and other characteristics were assessed about each postwas assessed. Results: Out of 3600 posts, 3120(86.7%) were related to the study. Instagram displayed more of individual posts (40.2%) and more popular (50.4%) with positive perception (42.1%) and more credible (45.4%)compared to other social media. Also, Instagram posts were more frequent (54%) and related with the subject (42%) in comparison to other social medias.Among the credible posts 79.4% were sourced by individual, 87.5% with positive perception, 80.7% awareness related and 81.3% were images. Conclusion: The study showed that the subject covid pandemic were supported and promoted by social media mainly through images and most of the posts were popular with credibility. Also, the posts were mostly related to awareness and positively perceived by the viewers. Instagram showed more popular, individual sourced, credible, positively perceived, awareness related posts among the related posts in the study.