Looks do matter: Patients’ perspective


  • Ruby Singh Assistant Professor, Department of Pediatrics, CMC & Hospital, Ludhiana, Punjab, India
  • Amandeep Kaur MS Obstetrics and Gynaecology, Private Consultant, Ludhiana, Punjab, India
  • Jayshree Nandi MSc Statistics, Ludhiana, Punjab, India


Physician dress, Patient preference


Objective: The aim of the study was to determine patients’ preferred choice of pre-selected attire for physicians in the out-patient departments of urban hospitals and nursing homes.
Methodology: A questionnaire along with the consent form was created. Questions included the respondents’ name, age, gender and preference for a white coat. They also had to choose one of the pre-selected attires (casual, informal, formal and in-hospice dress) as their preferred dress code for doctors for both male and female separately.
Results:Formal professional dress was the most desired attire for both male and female doctors, attributing to 42.4% and 40.9% respectively and this was found to be statistically significant (p=0.002).
Conclusion: The physical appearance and dress code of the attending doctor does make an impression on the patients and their caregivers. White coats were strongly preferred with informal/ formal attire.




How to Cite

Singh, R., Kaur, A., & Nandi, J. (2020). Looks do matter: Patients’ perspective. International Journal of Health and Clinical Research, 3(12), 13–17. Retrieved from https://ijhcr.com/index.php/ijhcr/article/view/548

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